Beauty: The 2027 Plum Lip—Chic or Too Harsh?

Hello, it’s Sasha.

A plum lip can look very chic in 2027: it all depends on the shade, texture, and balance of the makeup.

Spring-summer 2027 trends make more room for intense colors and bold makeup. To embrace this shade without making your features look harsh, a few simple choices make all the difference.

What to do now

  • Choose a cool plum if your skin has pink undertones, or a warm burgundy if your complexion is golden.
  • Try the color in daylight before you buy it.
  • Prep your lips with balm, then remove any excess before applying lipstick.
  • Keep your eye makeup subtle if you’re wearing an intense lip color.
  • Start with a light layer, then build up the color to get the effect you want.

To coordinate your lips with your overall look, find out how to match your makeup to your outfit and choose between deep red or nude in 2027.

Plum lips in 2027: a beauty trend to wear in moderation

Makeup in 2027 is moving away from very understated minimalism: the runways are showcasing burgundy lipsticks, smoky eyes, and more free-spirited textures. Plum lips are part of this wave, but they don’t mean you have to go for bold makeup from eyelids to lips.

For a chic look, pair plum lipstick with a luminous complexion and a touch of mascara. The contrast between a statement lip and the rest of the face kept light adds elegance without weighing down your features.

Cool plum or warm burgundy: which shade should you choose?

Plum shades with blue undertones often work well with pink-toned complexions. Burgundies that lean red warm up golden skin, while neutral complexions can explore both families.

If you’re unsure, take Lina, who wants to wear this color to the office: she chooses a soft, satin-finish plum and applies a thin layer. In the evening, she can build up the color with a brush for a sophisticated look, without changing her whole makeup routine.

Desired effect Recommended texture Makeup balance
Subtle and fresh Tinted balm or sheer finish Light base, mascara only
Everyday chic Satin finish, buildable coverage Soft blush, neutral eyes
Bolder Pigmented cream or comfortable matte Simple base, minimal eye makeup

The pitfall to avoid when wearing plum lipstick

A sharply defined lip line paired with a very matte texture can make the lips look severe, especially if they’re dry. Applying the lipstick with a brush, then gently blurring the edges with your finger, creates a softer, more modern result.

This trend also pairs well with other beauty looks set to define 2027: burgundy blush, graphic eye makeup, or a softly blurred effect. For everyday wear, it’s best to choose just one of these to complement your lips. Plum then becomes the focal point, rather than one more element in an overloaded look.

Three steps to a chic look with plum lips

  1. Prep your lips. Gently exfoliate if needed, then apply balm a few minutes before doing your makeup.
  2. Apply the color. Dab lipstick onto the center of your lips and use a brush to blend it toward the edges, so you can control the intensity.
  3. Keep the rest light. A fresh complexion, a little mascara, and subtle blush are all you need to balance the color.

This method works just as well with a satin finish as with a more matte formula. If the result seems too intense, simply blot your lips with a tissue to soften the color.

Are plum lips in 2027 suitable for every occasion?

Yes, as long as you adjust the texture and amount of product. A light layer works for everyday wear; a more opaque color is better suited to a night out or an evening outfit.

Do you need a very polished complexion with plum lipstick?

No. A luminous, natural-looking complexion often creates the best balance. Letting your lips take center stage makes the makeup easier to wear.

How can you keep plum lipstick from making your features look harsh?

Choose a shade that works with your skin’s undertone, avoid a too-defined lip line, and opt for a comfortable finish. Subtle eye makeup also helps soften the overall look.

Thanks for reading! Feel free to share your thoughts in the comments. — Sasha

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